B.O.S. Bos. You have seen the three magic letters on the advertisement pages of magazines and newspapers, in the windows of provision merchants, and on calendars for next year you receive by post in the month of November. They scatter pamphlets also, written in a sickly enthusiastic style and in several languages, giving statistics of slaughter and bloodshed enough to make a Turk turn faint. The "art" illustrating that "literature" represents in vivid and shining colours a large and enraged black bull stamping upon a yellow snake writhing in emerald-green grass, with a cobaltblue sky for a background. It is atrocious and it is an allegory. The snake symbolizes disease, weakness -- perhaps mere hunger, which last is the chronic disease of the majority of mankind. Of course everybody knows the B. 0. S. Ltd., with its unrivalled products: Vinobos, Jellybos, and the latest unequalled perfection, Tribos, whose nourishment is offered to you not only highly concentrated, but already half digested. Such apparently is the love that Limited Company bears to its fellowmen -- even as the love of the father and mother penguin for their hungry fledglings.
Of course the capital of a country must be productively employed. I have nothing to say against the company. But being myself animated by feelings of affection towards my fellow-men, I am saddened by the modern system of advertising. Whatever evidence it offers of enterprise, ingenuity, impudence, and resource in certain individuals, it proves to my mind the wide prevalence of that form of mental degradation which is called gullibility.
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